About Us

A legacy of excellence in fashion since 1990.

Our Origins

Founded in 1990 by Elie Mourad and his wife Sana Mourad, Cover Up Megastore started as a small men’s apparel store on Kafaraaka Al Koura Highway Road. Driven by their dedication to high-quality fashion and exceptional customer service, the store quickly became a trusted name in the industry, laying the foundation for decades of success.

A Journey of Growth

In 1999, Elie and Sana expanded to a larger location on Kafaraaka Al Koura St. Gergess Street. This move allowed them to offer a broader range of products, including apparel, shoes, bags, accessories, and more. With hard work and a clear vision, they transformed Cover Up into a fashion empire, serving customers of all genders and styles.

Overcoming Challenges

Throughout the years, Cover Up Megastore has weathered challenges with resilience and determination. Thanks to Elie and Sana’s unwavering commitment, the brand grew into a symbol of trust and quality. Today, it is a leading name in retail, recognized for its dedication to customer satisfaction and exceptional product variety.

A New Chapter

In 2018, the torch was passed to their son, Michel Mourad, who took over as CEO. With fresh ideas and innovative strategies, Michel has led Cover Up into a new era of growth. Under his leadership, the brand continues to expand its global presence, staying ahead of the ever-changing retail market.